From Phoenix garages to global stages, Michael Bruce shaped the sound of shock rock — and his songs still ring out like battle cries of a golden era.

Michael Bruce’s 1975 solo debut — a melodic, soulful step into his own artistic identity.

On March 17, 1973, “Hello Hurray” claimed its place in the charts — a triumphant moment for a band stepping boldly into their golden era

A burst of colour, shock, and youth‑culture energy — Look‑In captured Alice Cooper at the exact moment the UK embraced the band’s theatrical revolution.

A razor‑edged glam‑rock classic that turned outrage into a chart‑climbing anthem.

A white‑clad tableau of decadence and danger — Billion Dollar Babies arrives not as a record, but as a theatrical declaration of rock‑and‑roll excess.

A brief but significant Billboard announcement marking the start of Alice Cooper’s massive 1973 American tour, opening March 5 in Rochester, N.Y.

The Billion Dollar Babies tour began twice — once on paper, once on stage — and the surviving adverts tell the story. Between the planned March 1 launch and the verified March 3–5 performances lies the true scale of the production: too large for a single narrative, too ambitious for a single date.

On a single March day in 1973, Alice Cooper bridged two worlds: the academic halls of Eastman and the roaring spectacle of the Billion Dollar Babies tour. The announcement alone captures the era’s fascination with Cooper as both provocateur and cultural figure.

A front‑page snapshot of Alice Cooper at their theatrical peak — a band preparing for a record‑breaking tour while navigating illness, pressure, and the release of Billion Dollar Babies.