On March 17, 1973, “Hello Hurray” claimed its place in the charts — a triumphant moment for a band stepping boldly into their golden era

A brief but significant Billboard announcement marking the start of Alice Cooper’s massive 1973 American tour, opening March 5 in Rochester, N.Y.

A dramatic, illustrated Billboard advert unveiling Alice Cooper’s “Hello Hurray” single and a sprawling 1973 U.S. tour schedule — a theatrical declaration of the band’s rising dominance.

A Melody Maker cover insert from January 13, 1973 reveals the Alice Cooper Group’s plans for the year: a new single, a new album, and one of the most ambitious rock tours ever attempted.