📰 Whew! – Advert : Jan 1972

📰 *Whew!* – Advert : Jan 1972

Billboard Magazine, January 15, 1972

A one‑page U.S. advertisement built around the explosive “Whew!” tagline, promoting the Alice Cooper Group at the moment their shock‑rock identity was crystallizing for mainstream America. The ad teased the scale and theatricality that would soon define the *Billion Dollar Babies* era, positioning the band as a volatile, high‑impact force about to break wide open.

A Billboard Alice Cooper Group Shock Promo

Published in the US on January 15, 1972 (likely a typo in query for 1973 context), Billboard Magazine’s one-page advert “Whew!” promoted the Alice Cooper Group’s upcoming era — building hype for Billion Dollar Babies and the band’s theatrical shock-rock dominance. The bold, eye-catching ad captured the group’s wild energy and rising fame.

Dec. 27th: Pittsburgh Civic Arena

Promoter: Pat DiCaesar

14,400 Paid Attendance

$91,000 Gross

Dec. 31st: Maple Leaf Gardens

Promoter: Cymba Productions

$125,600 Gross: The largest gross for an indoor show in Canadian

music history!

Jan. 1st: Ottawa Civic Arena

Promoter: Harvey Glatt

Attendance: 12,300, breaks the record formerly held by Grand Funk!

$61,000 Gross

A great ending for a fantastic year!!!

We thank our friends in the industry and look forward to a very happy New Year

Alice Cooper

Advert Overview

Publication Details

Magazine: Billboard (US).

Date: January 15, 1972.

Format: One-page album/tour advert.

Do you have this Billboard advert in your archive? Whew, ready for the ride? Share in the comments!