Whew! Advert: 1972

A Billboard Alice Cooper Group Shock Promo

Published in the US on January 15, 1972 (likely a typo in query for 1973 context), Billboard Magazine’s one-page advert “Whew!” promoted the Alice Cooper Group’s upcoming era — building hype for Billion Dollar Babies and the band’s theatrical shock-rock dominance. The bold, eye-catching ad captured the group’s wild energy and rising fame.

Dec. 27th: Pittsburgh Civic Arena

Promoter: Pat DiCaesar

14,400 Paid Attendance

$91,000 Gross

Dec. 31st: Maple Leaf Gardens

Promoter: Cymba Productions

$125,600 Gross: The largest gross for an indoor show in Canadian

music history!

Jan. 1st: Ottawa Civic Arena

Promoter: Harvey Glatt

Attendance: 12,300, breaks the record formerly held by Grand Funk!

$61,000 Gross

A great ending for a fantastic year!!!

We thank our friends in the industry and look forward to a very happy New Year

Alice Cooper

Advert Overview

Publication Details

Magazine: Billboard (US).

Date: January 15, 1972.

Format: One-page album/tour advert.

Do you have this Billboard advert in your archive? Whew, ready for the ride? Share in the comments!