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📰Flame Soundtrack On The Road – Advert: Feb. 1975

  • Writer: Slade
    Slade
  • Feb 15, 1975
  • 2 min read

Updated: Feb 15



A one‑page New Musical Express advert promoting Slade’s Flame soundtrack and nationwide cinema rollout.


A bold Polydor advert announcing the single “How Does It Feel,” backed with “So Far, So Good,” and promoting the February cinema schedule for Slade’s feature film Flame. A classic mid‑70s multimedia push tying together film, soundtrack, and single.


📰 Overview

Published on February 15, 1975, this New Musical Express advert forms part of the promotional campaign for Slade’s film Flame and its accompanying soundtrack. The advert highlights the new single “How Does It Feel,” lists the soundtrack catalogue numbers, and provides an extensive schedule of UK cinemas screening the film throughout February.


📰 Source Details

Publication: New Musical Express

Date: February 15, 1975

Issue: One‑page advert

Provenance Notes: Polydor promotional advert for the Flame soundtrack and film screenings.


📰 The Story

The advert promotes Slade’s single “How Does It Feel”, taken from the soundtrack to their feature film Flame. The B‑side, “So Far, So Good,” is also highlighted. The design features a dramatic band photo and bold typography, typical of Polydor’s mid‑70s advertising style.


The bulk of the advert is dedicated to a long list of UK cinemas screening Flame throughout February 1975, including major Odeon, ABC, Classic, and Granada venues across London and the surrounding regions. This reflects the scale of the film’s distribution push, positioning Flame as a major release for Slade at the height of their popularity.


The advert also notes that 200,000 copies of the single were issued in special colour bags, emphasising the marketing effort behind the release. Production credits for the film—produced by Chas Chandler for Barn Productions and released as a VPS/Good Times Production—are included at the bottom.


📰 Key Highlights

• Promotes the single “How Does It Feel” b/w “So Far, So Good”

• Tied to Slade’s feature film Flame

• Includes extensive February 1975 cinema listings

• Soundtrack catalogue numbers prominently displayed

• Notes 200,000 copies issued in special colour bags

• Produced by Chas Chandler for Barn Productions


📰 Visual Archive


Polydor advert for Slade’s Flame soundtrack and cinema rollout, published in New Musical Express, February 15, 1975.


📰 Article Text

The advert promotes Slade’s single “How Does It Feel,” backed with “So Far, So Good,” from the Flame soundtrack. It lists catalogue numbers for the soundtrack album and provides a detailed schedule of UK cinemas screening the film throughout February 1975. The advert notes that 200,000 copies of the single were issued in special colour bags and credits Chas Chandler as producer of the film.


📰 Related Material

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📰 Closing Notes

This advert captures Slade’s ambitious multimedia moment, uniting film, soundtrack, and single into a coordinated promotional push. It stands as a vivid example of mid‑70s rock marketing at scale.


📰 Sources & Copyright

All original text and images remain the copyright of their respective publishers and creators.

This post is presented for historical, educational, and archival purposes only.



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