Madhouse Rock! Advert: 1979
- Alice Cooper(solo)
- Feb 18, 1979
- 2 min read
Updated: Feb 9
A full‑page Rolling Stone shockwave promoting Cooper’s most theatrical late‑70s tour
— SUMMARY
Alice Cooper’s Madhouse Rock! tour was launched in early 1979 to support his concept album From the Inside. The tour leaned heavily into the album’s psychiatric‑ward storyline, with elaborate staging, costumed characters, and a darker, more chaotic theatrical tone than Cooper’s earlier glam‑shock era. This full‑page advertisement, published in Rolling Stone on February 8, 1979, promoted the Los Angeles Forum date and showcased the intense, horror‑comic visual identity of the tour. Featuring the touring band lineup and ticketing details, the advert stands as a prime example of late‑70s rock promotion at its most dramatic.
— HIGHLIGHTS
Full‑page advertisement published in Rolling Stone, February 8, 1979
Promoted the Madhouse Rock! tour supporting From the Inside
Featured the touring band: Pentti Glan, Steve Hunter, Prakash John, Davey Johnstone, and Fred Mandel
Emphasised the theatrical, asylum‑themed staging of the tour
Advertised the April 1, 1979 show at The Forum, Los Angeles
A striking example of Cooper’s late‑70s shock‑rock visual branding
— TRACKLISTING
A — From the Inside Album Tracklist (1978)
From the Inside
Wish I Were Born in Beverly Hills
The Quiet Room
Nurse Rozetta
Millie and Billie
Serious
How You Gonna See Me Now
For Veronica’s Sake
Jackknife Johnny
Inmates (We’re All Crazy)
— Madhouse Rock! Tour Setlist (Typical 1979 Show)
From the Inside
Serious
Nurse Rozetta
The Quiet Room
I Never Cry
Devil’s Food / The Black Widow
Welcome to My Nightmare
Billion Dollar Babies
Only Women Bleed
Unfinished Sweet
Escape
I’m Eighteen
School’s Out
How You Gonna See Me Now
Inmates (We’re All Crazy)
— CHART PERFORMANCE
From the Inside (Album)
US Billboard 200: #60
Canada: Top 20
UK Albums Chart: #61
How You Gonna See Me Now (Single)
US Billboard Hot 100: #12
Australia: #3
Canada: #4
UK Singles Chart: #61
— SOURCES
Rolling Stone magazine, February 8, 1979
Warner Bros. Records promotional materials
Contemporary tour press releases
Alice Cooper interviews (1978–1979)
Chart archives (Billboard, Official Charts Company, RPM Canada)
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