Hello Hurray Single Review: 1973

Alice Cooper's Mood Shift Single

The one-page single review in New Musical Express (February 3, 1973) covered Alice Cooper’s “Hello Hurray” (Warners). The reviewer noted Alice’s intentional departure from frantic rockers to avoid being branded with an “Alice sound.” Fans would be surprised by this slow mood piece with an eery mellotron filling the gaps. It’s a Rolf Kempf song that opens his new show, with Alice sounding depressed as he invites the crowd to come in and have a seat. Described as a long sleeper but effective, it could well make another hit.

Article Overview

Publication Details

Magazine: New Musical Express (UK).

Date: February 3, 1973.

Format: One-page single review.

ALICE COOPER: "Hello Hurray" (Warners).

Alice has said the departure from his frantic rockers is intentional reasoning he doesn't want to be branded with an "Alice sound". Alice Cooper buffs will be surprised to find a slow mood piece, with an eery mellotron filling the gaps. In fact, this Rolf Kempf song will be the opener for his new show. Alice sounds as if he's in a very depressed state as he invites the crowd to come in and have a seat. It's a long sleeper, but it's effective. And it could well make another hit.

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