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šŸ”˜ Easy Action – Album US: Mar. 1970

  • Writer: Alice Cooper Group
    Alice Cooper Group
  • Mar 27, 1970
  • 4 min read

Updated: Apr 4


A raw, chaotic pre‑fame snapshot of the Alice Cooper Group before their commercial breakthrough, Easy Action captures the band in transition — shifting from psychedelic experimentation toward the proto‑shock‑rock identity that would soon define them. Recorded during their Los Angeles period, the album reflects a group still searching for its sound, yet already brimming with theatrical ambition.


Released on March 27, 1970 by Straight Records (STS 1061), the album marked the final stage before the band’s transformation into a major rock act. Produced by David Briggs, it showcased a dry, abrasive, and structurally loose sound that Briggs himself disliked. Though commercially unsuccessful, the album later gained cult status for its proto‑punk energy and historical importance.


Label: Straight Records

Catalogue Number: STS 1061

Format: LP (12")

Released: March 27, 1970 (US)


šŸ”˜ Track List


US LP — Straight Records – STS 1061 — 1970


Side A

• Mr. & Misdemeanor

• Shoe Salesman

• Still No Air

• Below Your Means


Side B

• Return of the Spiders

• Laughing at Me

• Refrigerator Heaven

• Beautiful Flyaway

• Lay Down and Die, Goodbye


Writing Credits

• Cooper, Buxton, Bruce — Mr. & Misdemeanor

• Bruce — Shoe Salesman; Beautiful Flyaway

• Cooper, Buxton, Bruce, Dunaway, Smith — Still No Air; Below Your Means; Return of the Spiders; Laughing at Me; Refrigerator Heaven; Lay Down and Die, Goodbye


Production Credits

• Produced by: David Briggs

• Arranged by: Alice Cooper Group

• Recorded: 1969–1970 / Los Angeles


šŸ”˜ Key Highlights


• Released March 27, 1970

• Lead single(s): none

• Chart performance: did not chart

• Recorded at: Los Angeles studios

• Notable collaborators: David Briggs, Richard Ayres, Brian Ross‑Myring

• Era significance: transitional album before Love It to Death


šŸ”˜ The Story


Easy Action was recorded during the Alice Cooper Group’s Los Angeles period, a time marked by creative uncertainty and internal tension. Producer David Briggs — known for his work with Neil Young — openly disliked the band’s sound, calling it ā€œpsychedelic shit,ā€ and delivered a dry, brittle mix that emphasized the group’s raw edges.


The album’s title references a line from West Side Story, reflecting the band’s theatrical leanings long before they became mainstream. Musically, the record blends psychedelic chaos with early hints of the tight, aggressive rock that would soon define their breakthrough.


ā€œLay Down and Die, Goodbyeā€ includes a Tom Smothers sample, while ā€œReturn of the Spidersā€ became the only track from the album performed live after 1970. Though poorly received at the time, Easy Action has since been reassessed as proto‑punk, historically significant, and essential to understanding the band’s evolution.


šŸ”˜ Personnel


• Alice Cooper — vocals

• Glen Buxton — lead guitar

• Michael Bruce — rhythm guitar, keyboards, vocals

• Dennis Dunaway — bass

• Neal Smith — drums

• David Briggs — production

• Richard Ayres — engineering

• Brian Ross‑Myring — engineering


šŸ”˜ Variants

USA — Straight – WS 1845

Format: Vinyl, LP, Album, Promo, Gatefold


USA — Straight Records – STS 1061 (1970)

Format: LP

Notes:

• First pressing

• Some early copies on blue Bizarre labels

• Gatefold sleeve


USA — Warner Bros. – WS 1845 (1973)

Format: LP

Notes:

• Standard WB ā€œBurbankā€ label

• Same cover art


USA — Warner Bros. Records – WB M8 1845

Format: 8‑Track Cartridge

Country: US


A1 Mr. And Misdemeanor

A2 Still No Air

A3 Beautiful Flyaway

B1 Return Of The Spiders

B2 Laughing at Me

B3 Refrigerator Heaven

C1 Shoe Salesman

C2 Below Your Means (Beg)

D1 Below Your Means (Concl)

D2 Lay Down And Die, Goodbye


USA — Warner Bros. Records – M 51845

Format: Cassette, Album

• Mr. & Misdemeanor

• Shoe Salesman

• Still No Air

• Below Your Means


Side B

• Return of the Spiders

• Laughing at Me

• Refrigerator Heaven

• Beautiful Flyaway

• Lay Down and Die, Goodbye


šŸ”˜ Sleeves


• Primary sleeve description: original Straight Records artwork

• Back cover notes: region‑specific variations

• Record label notes: Straight Records labels; some early US copies on blue Bizarre labels

• Alternate sleeves / regional variants: German unique back cover; Japanese obi edition





šŸ”˜ Chart Performance



šŸ”˜ Context & Notes


• Album era: transitional period before the classic Alice Cooper sound

• Singles: none

• Production: David Briggs

• Sleeve notes: Straight Records artwork; regional variations

• Historical placement: final pre‑breakthrough album

• Legacy: proto‑punk influence; reassessed as historically important

• ā€œMr. & Misdemeanorā€ and ā€œRefrigerator Heavenā€ included in The Life and Crimes of Alice Cooper

• ā€œRefrigerator Heavenā€ appears on the WB sampler Zapped

• ā€œLay Down and Die, Goodbyeā€ includes Tom Smothers sample

• Only ā€œReturn of the Spidersā€ performed live after 1970


šŸ”˜ Related Material


• Pretties for You (1969)

• Love It to Death (1971)

• Related artists: Frank Zappa, The Mothers of Invention, Nazz


šŸ”˜ Discography


Pretties for You — 1969

Easy Action — 1970

Love It to Death — 1971

Singles from Easy Action


šŸ”˜ Singles

"Shoes Salesman"

Released: June 1970


šŸ”˜ Mini‑Timeline


✦ 1969 — Band signs to Straight Records

✦ 1969–70 — Recording in Los Angeles

✦ March 27, 1970 — Album released

✦ 1971 — Breakthrough with Love It to Death

✦ 1999 — Tracks included in The Life and Crimes of Alice Cooper


šŸ”˜ Glam Flashback

A jagged, theatrical misfit of an album — all sharp edges and no polish — capturing the Alice Cooper Group right before they exploded into legend.



šŸ”˜ Sources

Primary reference sources: Straight Records, Discogs, Official Charts Company, contemporary music‑press documentation, archival references.


šŸ”˜ Copyright Notice

All magazine scans, photographs, and original text excerpts referenced in this entry remain the property of their respective copyright holders. This Chronicle entry is a transformative, non‑commercial archival summary created for historical documentation and educational reference. No ownership of the original material is claimed or implied.


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