Alice Cooper: How You Gonna See Me Now Single UK (1978)

Alice's Heartfelt Plea

Released as a 7-inch vinyl single in the UK on November 17, 1978, on Warner Bros. Records (catalogue: K 17270 / WBS 8695). Alice Cooper’s “How You Gonna See Me Now”, Backed with “No Tricks” featuring Betty Wright, this reflective ballad and soulful B-side (produced by David Foster, written by Cooper/Taupin/Wagner), were issued from the album From The Inside. It peaked at No. 61 on the UK Singles Chart for 6 weeks. Issued in commercial, large-A label, and promo “PROMOTION ONLY” variants, lacquer cut by Allen at CBS Aston Clinton, it’s a poignant ‘78 recovery-era reissue pair.

Single Overview

A-Side: “How You Gonna See Me Now” (3:48)

Written-By – Alice Cooper, Bernie Taupin, Dick Wagner. Producer – David Foster.

B-Side: “No Tricks” (4:14)

Featuring – Betty Wright.

Release Details:

Label: Warner Bros. Records (UK pressing, 45 RPM).

Produced For – Foster Frees Music, Inc.

Record Company – Warner Communications.

Phonographic Copyright ℗ – Warner Bros. Records Inc.

Published By – Warner Bros. Music Ltd. (A), Big Pig Music Ltd. (A), Copyright Control (B).

Distributed By – WEA Records Ltd.

Pressed By – CBS Pressing Plant, Aston Clinton.

Lacquer Cut By – Allen.

Track A from the LP K 56577 From The Inside. Duration not listed on release.

UK Formats:

Vinyl, 7" Single

Commercial Release, Stereo (K 17270 / WBS 8695)

A: “How You Gonna See Me Now” – Written-By – Alice Cooper, Bernie Taupin, Dick Wagner – Producer – David Foster

B: “No Tricks” – Featuring – Betty Wright

Vinyl, 7" Single

Large A Label, Stereo (K 17270 / WBS 8695)

A: “How You Gonna See Me Now” – Written-By – Alice Cooper, Bernie Taupin, Dick Wagner – Producer – David Foster

B: “No Tricks” – Featuring – Betty Wright

Track name at top, artist at bottom, large A above centre hole.

Vinyl, 7" Single, Promo

Stereo, “PROMOTION ONLY, NOT FOR SALE” stamp on both labels (K 17270 / WBS 8695)

A: “How You Gonna See Me Now” – Written-By – Alice Cooper, Bernie Taupin, Dick Wagner – Producer – David Foster

B: “No Tricks” – Featuring – Betty Wright

Duration not listed on release.

The single was released in several countries:

USA - Warner Bros. - 1978

Belgium - Warner Bros. - 1978

Brazil - Warner Bros. - 1978

Canada - Warner Bros. - 1978

El Salvador - Warner Bros. - 1978

Italy - Warner Bros. - 1978

Japan - Warner Bros. - 1978

Mexico - Warner Bros. - 1978

Netherlands - Warner Bros. - 1978

New Zealand - Warner Bros. - 1978

Philippines - Warner Bros. - 1978

South Africa - Warner Bros. - 1978

Spain - Warner Bros. - 1978

USA - Warner Bros. - 1978

Germany - Warner Bros. - 1979

UK (Warner Bros. Records K 17270 / WBS 8695)

Released November 17, 1978. 7-inch (commercial, large-A, promo).

Production and Context

Produced by David Foster for Foster Frees Music, Inc. A-side co-written with Bernie Taupin & Dick Wagner, reflecting Cooper’s post-rehab vulnerability. B-side features soul legend Betty Wright. From the *From The Inside* album (K 56577), inspired by Cooper’s time in a psychiatric ward. Lacquer cut by Allen at CBS Aston Clinton.

Chart Performance:

UK: No. 61 (Official Singles Chart), charting for 6 weeks.

Entry Date: December 23, 1978.

Peak: No. 61 (multiple weeks).

Weeks on Chart: 6 (Dec 23, 1978 – Jan 27, 1979).

Chart Run: No. 61 (Dec 23), No. 61 (Dec 30), No. 68 (Jan 6), No. 61 (Jan 13), No. 61 (Jan 20), No. 64 (Jan 27).

Legacy and Collectibility

“How You Gonna See Me Now” is a tender recovery ballad, “No Tricks” a soul-infused rarity. Original UK 7-inch vinyls fetch £3–£8 on eBay/Discogs, large-A label (£8–£15), promos (£15–£30). Verify promo stamp and Allen cut.

Streams on Spotify via *From The Inside*. This introspective gem is a must-have for Alice Cooper ballad fans and ‘78 rock collectors.

Have you seen Alice through the haze of this recovery anthem? Does “No Tricks” still surprise with Betty Wright’s fire? Share in the comments!

Sources

Information is drawn from my personal knowledge and supplemented by web sources, including Discogs, 45cat, AllMusic, Rate Your Music, Wikipedia, BBC Official Charts Company, Billboard Chart History and YouTube.

Tracklist (7” Vinyl):

A1. How You Gonna See Me Now – 3:57

B1. No Tricks – 4:15 Note:

The tracklist reflects the standard US 7” vinyl release