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đź“° Walk On The Wild Side Lou Reed - Advert : Nov. 1972

  • Writer: Lou Reed
    Lou Reed
  • Nov 25, 1972
  • 2 min read

A striking full-page RCA Records advertisement for Lou Reed’s new single “Walk On The Wild Side” from the album *Transformer*.


The new Lou Reed single is like nothing you’ve ever heard before — not even Lou Reed. “Walk On The Wild Side”.


Melody Maker

Date: November 25, 1972

Length: 3 min read


đź“° Key Highlights

• New single “Walk On The Wild Side” (catalogue RCA 2303)

• Taken from the new album *Transformer* (LSP 4807)

• Bold claim: “like nothing you’ve ever heard before — not even Lou Reed”

• Dramatic high-contrast close-up portrait of Lou Reed

• Cassette version also available (P8S 2095)


đź“° Overview

Published on November 25, 1972, this advert in Melody Maker promoted Lou Reed’s groundbreaking single “Walk On The Wild Side”, positioning it as a radical new sound even by his own standards.


đź“° Source Details

Publication / Venue: Melody Maker

Date: November 25, 1972

Format: Full-page record company advertisement

Provenance Notes: Original 1972 Melody Maker advert from RCA Records.


đź“° The Story

The advert uses powerful, minimalist design and strong copy to announce “Walk On The Wild Side” as something entirely fresh, drawing attention to both the single and the parent album *Transformer*.


đź“° Visual Archive

Large, intense black-and-white close-up of Lou Reed’s face with heavy eye makeup, set against a dark background with bold white text and a small inset image of the *Transformer* album cover.


đź“° Related

For more similar posts, check out the tags at the bottom of the page.


đź“° Closing Notes

This November 1972 Melody Maker advert captures Lou Reed at a pivotal solo moment — “Walk On The Wild Side” arriving as a cool, velvet-sleaze anthem that would become one of his most enduring classics.



📝 Copyright Notice

All magazine scans, photographs, and original text excerpts referenced in this entry remain the property of their respective copyright holders. This Chronicle entry is a transformative, non-commercial archival summary created for historical documentation and educational reference. No ownership of the original material is claimed or implied.


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