📰 Thousands Cheer Slade - Article: Mar. 1973

New Musical Express

Date: March 31 1973

Length: 2 min read

A loud, no‑nonsense NME advert capturing Slade at the height of their early‑70s dominance, promoting their latest run of UK dates with the same brash confidence that defined their chart‑topping singles.

Glam‑rock muscle in print.

The piece reflects Slade’s unstoppable momentum in 1973 — a year when their live shows were rowdy, communal, and wildly popular, and when every new appearance felt like an event.

📰 Key Highlights

• NME advert promoting Slade’s late‑March/early‑April UK activity

• Reflects the band’s peak‑era popularity and live demand

• Emphasises their glam‑rock energy and fan‑driven appeal

• Ties into their string of early‑70s hit singles

• Captures the bold, block‑type aesthetic of NME’s gig adverts

📰 Overview

This *New Musical Express* advert from March 31, 1973 arrives during Slade’s imperial phase — a period when they were one of Britain’s biggest bands, dominating the charts with anthemic, stomping glam‑rock singles and selling out venues across the country.

NME’s adverts of this era often leaned into the band’s reputation for high‑energy, good‑time rock ’n’ roll. Slade were loud, brash, and beloved, and the advert’s straightforward design mirrors their no‑frills, maximum‑impact approach.

📰 Source Details

Publication / Venue: New Musical Express

Date: March 31, 1973

Format: Advert / Concert Promotion

Provenance Notes: Based on the original NME advert style and Slade’s documented touring and promotional activity in early 1973.

📰 The Story

The advert positions Slade as a must‑see live act, highlighting their ability to turn any venue into a riotous celebration of glam‑rock excess. By early 1973, they were riding a wave of massive hits — “Cum On Feel the Noize,” “Gudbuy T’Jane,” and “Mama Weer All Crazee Now” — and their concerts were known for their volume, humour, and communal energy.

The piece reflects the band’s working‑class charisma and their connection with fans. Slade’s shows were famously inclusive, with audience participation baked into the experience long before it became a rock cliché. The advert’s bold, blocky layout mirrors the band’s aesthetic: direct, loud, and impossible to ignore.

📰 Visual Archive

• Period NME advert layout

• Bold block‑type listing for Slade

• Early‑70s gig‑advert typography and design

• Promotional emphasis on live performance and availability

Slade in 1973 — loud, loved, and leading the glam‑rock charge.

📰 Check out the tags at the bottom of the post.

📰 Closing Notes

This advert captures Slade at their most powerful: a band whose live shows were legendary, whose singles dominated the charts, and whose presence in the music press signalled excitement, energy, and unfiltered rock ’n’ roll joy.

#Slade #NME #1973 #GlamRock #NoddyHolder #JimLea

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