T. Rex (June 3, 1973) “The Groover” – Single Advertisement – Rolling Stone (US)

A full-page promotional advertisement in Rolling Stone for T. Rex’s new single “The Groover”, featuring a striking image of Marc Bolan in full glam regalia.

PUBLICATION: 

Rolling Stone

Date: June 3, 1973

Country: United States

Section / Pages: Advertisement / Promo Page

Title: The Groover — T. Rex

THE STORY

This eye-catching ad promotes the single “The Groover” with a dramatic black & white photograph of Marc Bolan kneeling on the floor in a flowing white garment, dark glasses, and his signature curly hair. It announces the single is “Out Now” on T. Rex’s own label.

CONTEXT AND NOTES

Released in 1973, “The Groover” was one of T. Rex’s later singles during the tail end of their major chart dominance. This Rolling Stone advertisement reflects the band’s continued push into the American market during the height of the glam rock movement.

FEATURE HIGHLIGHTS

Event: Single Release Advertisement Era: Late Glam Rock Period (1973) Tone: Stylish, mysterious, glam Photography: Iconic full-page studio shot of Marc Bolan in dramatic pose

WHAT THE CLIPPING SHOWS 

Full-page advertisement with large “The Groover” logo, prominent photo of Marc Bolan, and T. Rex branding.

RELATED MATERIAL

• T. Rex / Steve Currie (June 3, 1972) Rotosound Strings Advertisement – UK

• David Bowie (June 3, 1972) “Starman” / The Rise and Fall of Ziggy Stardust – Full Page Advertisement – Melody Maker (UK)

• Marc Bolan (June 3, 1972) “With Love From Us To You” – One-Page Feature – Valentine Magazine (UK)

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