Alice Cooper (May 22, 1975) Rolling Stone Scrapbook Advert – Rolling Stone

Writer: 

Uncredited

 (Rolling Stone Advertising Dept.) 

Artist: 

Alice Cooper 

Date: 

May 22, 1975 

Length: 

1 page advertisement

The advert promotes the release of the Rolling Stone Scrapbook – Alice Cooper, a 72‑page collection featuring six years of coverage, 69 previously unpublished photos, and a full‑colour poster. The design features a dramatic monochrome portrait of Cooper wearing a hat and making a theatrical grimace, with hand‑drawn script text announcing the scrapbook series. The tagline promises “You’ll love it to death!” and lists a retail price of $1.95.

PUBLICATION

Publication: Rolling Stone

Date: May 22, 1975

Country: United States

Section / Pages: Page 87 – Advertisement

Title: Rolling Stone Scrapbook – Alice Cooper Advert

FEATURE HIGHLIGHTS

Event: 

Launch of Rolling Stone Scrapbook 

series featuring Alice Cooper

Era: 

Mid‑1970s rock press promotion

Tone: 

Commercial and theatrical

Photography: 

High‑contrast portrait of 

Alice Cooper with hat and grimace

Audience: 

Rolling Stone readers and 

Alice Cooper fans

"It’s a nightmare come true! The best coverage of Alice Cooper spanning his past 6 years — by the editors of Rolling Stone."

THE STORY BEHIND IT

By 1975, Alice Cooper had become a defining figure of shock rock and stage spectacle. 

Rolling Stone capitalised on his popularity by 

launching a collectible scrapbook series that

 compiled archival features and photography.

 This advert served as both promotion for the 

publication and a tribute to Cooper’s impact on rock culture. The handwritten typography and 

dark imagery echo his signature macabre style.

WHAT THE CLIPPING SHOWS

Event: Rolling Stone advert for Alice Cooper 

Scrapbook

Era: 1975

Tone: Promotional and dramatic

Photography: Alice Cooper portrait with hat 

and grimace

Audience: Rolling Stone readers and rock memorabilia collectors

CONTEXT AND NOTES

This advert marks Rolling Stone’s entry into the collectible publishing market, offering fans 

archival content in a scrapbook format. 

The Alice Cooper edition was the first in the 

series and reflected the magazine’s 

recognition of rock icons as cultural figures

 worthy of preservation. The tour dates listed

 below the image tie the promotion to Cooper’s active touring schedule in the United States

 and Canada.

RELATED MATERIAL

Additional related entries can be found via 

the tag index at the foot of the page.

All magazine scans, photographs, and original text excerpts remain the property of their respective copyright holders. This Chronicle entry is a transformative, non‑commercial archival summary created for historical documentation and educational reference. No ownership of the original material is claimed or implied.

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