Alice Cooper (Solo) (June 18, 1977) “Lace and Whiskey” Album & Summer ’77 Tour Advertisement – Rolling Stone (US)

Full-page promotional advertisement for Alice Cooper’s Lace and Whiskey album and his upcoming Summer ’77 Tour, featuring a dramatic outlaw/cowboy-themed photoshoot

PUBLICATION:

Date: June 18, 1977

Country: United States

Section / Pages: Page 21, Full-Page Advertisement

Title: Alice Cooper Summer ’77 Tour / Lace and Whiskey

THE STORY

The ad prominently displays Alice Cooper in a black cowboy hat, white shirt, suspenders, and holding a pistol, with the bold tagline: “All right, you guys, you’ll like this album or get fitted for cement sneakers.”

CONTEXT AND NOTES

This advertisement appeared during Alice Cooper’s transition into a more polished, hard-rock sound after the original band breakup. Lace and Whiskey (released April 1977) leaned into a conceptual “hard-drinking” persona, reflected in the Western outlaw imagery. The Summer ’77 Tour was one of his largest headline runs of the late 1970s.

FEATURE HIGHLIGHTS

Event: Album + Tour Promotion

Era: Lace and Whiskey / Summer ’77 Tour Tone: Tough, cinematic, tongue-in-cheek menacing

Photography: Iconic black-and-white studio shot with props (gun, whiskey bottle, hat)

“All right, you guys, you’ll like this album or get fitted for cement sneakers.”

WHAT THE CLIPPING SHOWS

Classic 1977 Rolling Stone full-page ad with a large central photograph of Alice Cooper in full gunslinger regalia, a detailed tour itinerary box on the left, and the album cover for Lace and Whiskey in the bottom right corner. Includes the Warner Bros. Records logo and catalog number BSK 3027.

RELATED MATERIAL

• Alice Cooper (June 17, 1972) “The Alice Cooper Show” – Final Killer Performance – Melody Maker (UK)

• Alice Cooper (1977) “Lace and Whiskey” Album Cover & Inner Sleeve

• Alice Cooper (Summer 1977) Tour Program / Concert Memorabilia

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