David Bowie (May 20, 1978) The Incredible Disappearing Man - NME

A major two-page feature from New Musical Express dated May 20, 1978, reviewing David Bowie’s performance at Madison Square Garden during the Heroes / Isolar II tour.

SOURCE DETAILS

Publication: New Musical Express (NME)

Date: May 20, 1978

Country: United Kingdom

Section / Pages: Two-page feature

THE STORY

The article explores Bowie’s theatrical stagecraft and his ability to constantly reinvent himself. Titled “The Incredible Disappearing Man”, it examines how Bowie has worn and discarded various personas throughout his career. The piece reflects on his Madison Square Garden show, describing his magnetic yet enigmatic presence, and discusses his evolution from Ziggy Stardust to the Thin White Duke.

CONTEXT AND NOTES

This feature appeared during Bowie’s highly successful 1978 world tour promoting Heroes. It captures the critical fascination with Bowie’s shape-shifting artistry and his growing status as a major stadium act in America, while highlighting his deliberate detachment and theatrical mastery.

FEATURE HIGHLIGHTS

Event: Review of David Bowie’s Madison Square Garden concert Era: 1978 – Heroes / Isolar II tour period Tone: Theatrical and analytical Photography: Multiple black-and-white live shots of Bowie on stage (including dramatic poses and the full band) Audience: UK rock music readers

WHAT THE CLIPPING SHOWS

A dynamic two-page spread with the bold headline “THE INCREDIBLE DISAPPEARING MAN”, several striking live photographs of Bowie performing, and dense columns of text. The layout perfectly captures the energy and mystique of Bowie’s late-1970s stage persona.

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