🔘 Love It to Death Radio Spots – Single: Mar. 1971

Released: March 26, 1971

Catalogue Number: PRO 466

A rare promotional 7-inch of radio advertising spots for Love It to Death, issued at the dawn of Alice Cooper’s breakthrough.

This promotional 7-inch was distributed exclusively to US radio stations to advertise Alice Cooper’s Love It to Death, the album that launched the band into mainstream visibility. Issued by Warner Bros. Records in March 1971, the disc contains a sequence of short radio spots built around “Sun Arise” and the breakout single “Eighteen,” positioning Alice Cooper as “3rd Generation Rock.”

The record is strictly promotional — not for sale, mono, and pressed with identical content on both sides. These radio spots were part of Warner Bros.’ push to elevate the band from underground shock‑rockers to national radio presence, marking a pivotal moment in their early career.

🔘 Track List

Side One

Radio Spots for Love It to Death

• “Sun Arise” — (Harry Butler / Rolf Harris)

• Alice Cooper – The Sound of 3rd Generation Rock

• “Sun Arise” (continued)

• “Love It to Death” album promo

• “Eighteen” — (Alice Cooper Group)

Side Two

Same spots repeated on Side 2

• “Sun Arise”

• Alice Cooper – The Sound of 3rd Generation Rock

• “Sun Arise” (continued)

• “Love It to Death” album promo

• “Eighteen” (fade out)

Produced by: Warner Bros. Promotional Department

Engineers: Uncredited

🔘 Variants

🇺🇸 US – Warner Bros. Records – PRO 466 (1971)

Format: 7", 33⅓ RPM, Mono, Promo

Country: United States

Year: 1971

Notes:

• White Reprise/Warner Bros. promo label

• “PROMOTION NOT FOR SALE”

• “Radio Spots for Alice Cooper ‘Love It to Death’”

• Same content on both sides

• Mono pressing

• Issued to radio stations only

🔘 Chart Performance

This promotional release did not chart (promo‑only, not commercially sold).

However, the album it promoted performed as follows:

🇺🇸 United States — Billboard 200

Peak Position: #35

First Chart Date: May 1971

Weeks on Chart: ~30

Top 40: Yes

Label: Warner Bros.

Catalogue Number: WS 1883

🔘 Context & Notes

Personnel (Album Era)

(Radio spots do not credit musicians; personnel from Love It to Death album sessions)

• Alice Cooper – vocals

• Glen Buxton – lead guitar

• Michael Bruce – rhythm guitar, keyboards

• Dennis Dunaway – bass

• Neal Smith – drums

Recording Notes

• Radio spots built around album material

• Mono broadcast format

• Promotional voiceover intercut with music excerpts

• Designed for AM radio rotation

Press Reception

• Promo‑only release; not reviewed in consumer press

• Album Love It to Death received strong critical attention, especially for “Eighteen”

Legacy

This promo disc is now a highly collectible artifact from the band’s breakout era. It documents Warner Bros.’ early marketing strategy and the moment Alice Cooper transitioned from cult shock‑rock to mainstream recognition.

🔘 Visual Archive

A white Reprise/Warner Bros. promotional label with the Reprise riverboat logo. Text includes “PROMOTION NOT FOR SALE,” catalogue number PRO 466, and “Radio Spots for Alice Cooper ‘Love It to Death’.” Mono, Side 2, with timing and album reference.

Alice Cooper – Love It to Death Radio Spots (1971), Reprise/Warner Bros. promo label.

🔘 Related Material

• Love It to Death (1971) — parent album

• “Eighteen” — breakout single

• Warner Bros. promotional campaigns (1970–1972)

🔘 Discography

• Love It to Death (WS 1883)

• “Eighteen” (Single, WB 7462)

• “Caught in a Dream” (Single, WB 7482)

• Killer (1971) — follow‑up album

🔘 Mini‑Timeline

1970: Alice Cooper signs to Warner Bros.

1971 (Jan–Mar): Love It to Death promotional campaign

1971 (Mar 26): Radio Spots 7" issued

1971 (Apr): “Eighteen” becomes a hit

1971 (May): Album enters Billboard 200

🔘 Glam Flashback

A tiny 7-inch disc carrying the spark that ignited Alice Cooper’s rise — a whisper to radio DJs that soon became a nationwide roar.

🔘 Closing Notes

This promo 7-inch stands as a rare and essential artifact from the Alice Cooper Group’s breakthrough year. Compact, utilitarian, and historically rich, it captures the moment when Love It to Death began its climb into rock history.

🔘 Sources & Copyright

• Discogs Release ID: Alice Cooper – Love It to Death (Radio Spots), PRO 466

• Warner Bros. Records promotional documentation

• Contemporary chart archives

All artwork and text remain the property of their respective copyright holders.

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