Blockbuster Single Advert: 1973

A Melody Maker Sweet Siren Blast

Published in the UK on January 13, 1973, Melody Maker’s one-page advert promoted The Sweet’s “Block Buster!” single (RCA). The bold ad highlighted the track’s theatricality — sirens wailing, hidden menace in chants and yodels — as the band’s new tilt at the top. A classic early 1973 glam-pop campaign.

Advert Overview

Publication Details

Magazine: Melody Maker (UK).

Date: January 13, 1973.

Format: One-page single advert.

Do you have this Melody Maker advert in your archive? Ready for the sirens? Share in the comments!