David Bowie (January 14, 1978) Beauty And The Beast – NME Full-Page Advert

A striking full-page advertisement in the January 14, 1978 issue of New Musical Express promoted David Bowie’s new single “Beauty And The Beast”, the second release from his critically acclaimed album “Heroes”. Using a dramatic split-image design — one side a sharp, intense portrait and the other a high-contrast negative/bleached version — the advert cleverly embodied the song’s title while celebrating “Heroes” as NME’s Album of the Year. This powerful RCA promotional piece perfectly captured Bowie’s artistic duality and the commercial momentum of his groundbreaking Berlin-era work.