Final Concerts Prior to US Tour Advert: 1971

Faces' Pre-America UK Gig Run

Published in the UK on January 16, 1971, Melody Maker’s one-page advert “Final Concerts Prior to U.S. Tour” promoted Faces’ upcoming UK dates — their last major shows before heading to America. The ad listed a packed January schedule, presented by John Martin in association with Billy Gaff, featuring concerts at Newcastle City Hall, Nottingham Trent Polytechnic, Bradford University, Croydon Greyhound, Birmingham Town Hall, Exeter University, Hampstead College, and Bournemouth Winter Gardens.

Advert Text

Final Concerts prior to U.S. Tour:

JAN. 20th: John Martin in association with Billy Gaff presents NEWCASTLE, CITY HALL

JAN. 22nd: Nottingham, Trent Polytechnic

Jan 23rd: Bradford University

JAN. 24th: Croydon, Greyhound

JAN. 27th: John Martin in association with Billy Gaff presents BIRMINGHAM, TOWN HALL

JAN. 29th: Exeter University

JAN 30th: Hampstead College

JAN. 31st: John Martin in association with Billy Gaff presents BOURNEMOUTH, WINTER GARDENS

Legacy

This advert captures Faces at a pivotal moment — Rod Stewart, Ronnie Wood, Ronnie Lane, Ian McLagan, and Kenney Jones gearing up for their first US tour, fresh off Long Player sessions and building on the momentum of “Stay With Me”. A classic early 1971 Faces promo piece.

Do you have this Melody Maker advert in your archive? Were you at any of these gigs? Share in the comments!