David Bowie (January 20, 1978) Beauty and the Beast – Melody Maker Full-Page Advert

A striking full-page Melody Maker advertisement published on January 20, 1978, promoting David Bowie’s new single “Beauty and the Beast”, taken from his critically acclaimed album “Heroes”, which had been named Melody Maker’s Album of the Year. Using a dramatic split-image design contrasting “Beauty” and “The Beast”, the advert perfectly captures Bowie’s artistic duality during his groundbreaking Berlin Trilogy period. This eye-catching RCA promotional piece not only pushed the single but also celebrated the immense critical success of “Heroes”, positioning Bowie as a serious artist at the height of his creative reinvention following the experimental triumphs of Low.