Album Reissues Advert: 1990

Bowie's Sound + Vision Relaunch Promo

Published in the US on January 23, 1990, Billboard Magazine’s one-page advert “Bowie's Long Awaited Relaunch” announced Rykodisc’s first three individual titles in the Sound + Vision chronological reissue series of David Bowie’s catalogue. The striking tagline read: “THE FUTURE BELONGS TO THOSE WHO CAN HEAR IT COMING.” The ad urged fans to catch up with music that “remains as far ahead of its time now as when it originally appeared,” positioning the reissues as essential for rediscovering Bowie’s visionary work.

Advert Overview

Publication Details

Magazine: Billboard (US).

Date: January 23, 1990.

Format: One-page album reissue advert.

Exact Text from the Advert

THE FUTURE BELONGS TO THOSE WHO CAN HEAR IT COMING.

Rykodisc presents the first three individual titles in SOUND + VISION, the chronological series of re-releases of the David Bowie catalogue.

Catch up with this music which remains as far ahead of its time now as when it originally appeared.

Legacy

This advert marks the launch of Rykodisc’s influential Sound + Vision series — one of the first major Bowie catalogue reissue campaigns

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