📰 Ride A White Swan - Advert : Jan. 1971

A bold full-page Billboard magazine advertisement promoting T. Rex’s breakthrough single “Ride A White Swan” as “England’s Monster Single” and announcing its official US release on Capitol Records.

T. Rex bring the monster hit to America — “Ride A White Swan” storms the US.

Billboard

Date: January 9, 1971

Length: 2 min read

📰 Key Highlights

• Promotes “Ride A White Swan” as T. Rex’s massive UK hit now launching in America

• Striking black-and-white image of Marc Bolan in top hat with a monstrous, theatrical expression

• Bold headline: “TYRANNOSAURUS REX — A MONSTER”

• Notes the single’s availability on Blue Thumb / Capitol Records

• Highlights the track’s inclusion on the album *Beard of Stars*

• Key early US promotional push during T. Rex’s transition to electric glam stardom

📰 Overview

Published on January 9, 1971, this eye-catching Billboard advert marks one of the first major American pushes for T. Rex, capitalising on the huge success of “Ride A White Swan” in Britain and introducing the emerging glam sound to US audiences.

📰 Source Details

Publication / Venue: Billboard

Date: January 9, 1971

Format: Full-page record company advertisement

Provenance Notes: Original 1971 Billboard magazine advert.

📰 The Story

The advert positions T. Rex as a monstrous new force in rock, urging American buyers and radio stations to jump on the bandwagon. It celebrates the single’s UK dominance while building anticipation for its stateside impact, helping lay the groundwork for the full T. Rextasy phenomenon that would explode later in 1971–72.

📰 Visual Archive

Dramatic black-and-white image of Marc Bolan in a top hat with a wild, grinning expression, paired with bold white text on a dark background and the iconic “Ride A White Swan” title.

📰 Related

For more similar posts, check out the tags at the bottom of the page.

📰 Closing Notes

This January 1971 Billboard advert is a historic early glimpse of T. Rex breaking America — the moment the electric warriors began their conquest of the US with the glittering monster hit that launched glam rock’s golden era.

#MarcBolan #TRex #RideAWhiteSwan #Billboard #1971 #GlamRock #T.Rextasy

📝 Copyright Notice

All magazine scans, photographs, and original text excerpts referenced in this entry remain the property of their respective copyright holders. This Chronicle entry is a transformative, non-commercial archival summary created for historical documentation and educational reference. No ownership of the original material is claimed or implied.

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