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đź“° Diamond Dogs David Bowie - Advert : Jun. 1974

  • Writer: David Bowie
    David Bowie
  • Jun 22, 1974
  • 2 min read

A powerful one-page Melody Maker advertisement promoting the title track single from David Bowie’s album *Diamond Dogs*.


A New Single — Diamond Dogs.


Melody Maker

Date: June 22, 1974

Length: 3 min read


đź“° Key Highlights

• Striking black-and-white image of Bowie in his iconic crawling, half-dog pose from the *Diamond Dogs* artwork

• Bold headline “BOWIE” at the top with “A NEW SINGLE DIAMOND DOGS” below

• Reference to the track coming from the top-selling album *Diamond Dogs* in the UK

• Catalogue number APBO 0293

• MainMan and RCA Records and Tapes branding


đź“° Overview

Published on June 22, 1974, this advert in Melody Maker launched the title track “Diamond Dogs” as a single, capitalising on the album’s strong chart performance and controversial imagery.


đź“° Source Details

Publication / Venue: Melody Maker

Date: June 22, 1974

Format: Full-page single advertisement

Provenance Notes: Original 1974 Melody Maker advert from RCA Records / MainMan.


đź“° The Story

The advert used the album’s most recognisable and provocative image to promote the title track as a single, reminding readers that *Diamond Dogs* was currently the top-selling album in the UK and positioning the song as the centrepiece of Bowie’s dystopian glam vision.


đź“° Visual Archive

Intense black-and-white photograph of David Bowie shirtless in a crawling pose, with exaggerated makeup, spiky hair and claw-like hands, creating a dramatic and unsettling glam statement.


đź“° Related

For more similar posts, check out the tags at the bottom of the page.


đź“° Closing Notes

This June 1974 Melody Maker advert perfectly captures the raw, confrontational energy of the *Diamond Dogs* era — Bowie pushing boundaries both musically and visually as he delivered one of his most ambitious and commercially successful albums.



📝 Copyright Notice

All magazine scans, photographs, and original text excerpts referenced in this entry remain the property of their respective copyright holders. This Chronicle entry is a transformative, non-commercial archival summary created for historical documentation and educational reference. No ownership of the original material is claimed or implied.



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