David Bowie (Mar. 1978) On Stage UK Tour Advert – News Feature Chronicle

A striking two‑page New Musical Express advertisement published on March 11, 1978, announcing David Bowie’s return to British stages for the On Stage UK tour. Issued by MMM and Concert Promotions, the campaign presents Bowie in the disciplined, modernist aesthetic of the Isolar II era, pairing a stark black‑ink portrait with a full schedule of June–July dates. The advert reflects the cool precision of Bowie’s late‑1970s reinvention, visually linking the tour to the sonic world of Station To Station, Low and Heroes.

The first page features an expressionistic illustrated portrait of Bowie, angular and monochrome, with a row of album covers beneath anchoring the tour within his evolving catalogue. The facing page lists the complete UK itinerary in clean, functional typography, covering Newcastle, Glasgow, Stafford and three nights at London’s Earls Court. Ticket prices and promoter details reinforce the scale of the event, marking Bowie’s first major UK tour since 1976.

Publication: New Musical Express (UK)

Date: March 11, 1978

Length: Two‑page advertisement