David Bowie (September 26, 1975) – “Bowie: 3 Tracks For The Price Of 2” Advert - New Musical Express (NME)
Updated: 6 days ago
This RCA Records advertisement promotes David Bowie's newly released maxi-single, offering three tracks for the price of two. The advert highlights "Space Oddity", "Changes" and "Velvet Goldmine", presenting the package as a bargain purchase for Bowie fans.
Publication: New Musical Express (NME)
Date: September 26, 1975
Country: United Kingdom
This full-page promotional advertisement announces the release of The Bowie Maxi on RCA Records. The advert features a photograph of David Bowie wearing glasses alongside an image of the record sleeve. Prominently displayed across the top is the headline "Bowie - 3 tracks for the price of 2" followed by the featured tracks: "Space Oddity", "Changes" and "Velvet Goldmine".
The central graphic emphasises the retail price of 59p, presenting the release as a value-for-money purchase. Accompanying text describes the record as a bargain, noting that listeners receive an additional track while paying the standard price for a conventional single. The catalogue number RCA 2593 is printed beneath the sleeve image.
The advert uses a straightforward and effective design, combining a portrait of Bowie with a clear sales message.
Rather than focusing on biography or performance, the page is devoted entirely to promoting the three-track release and encouraging immediate purchase.
CONTEXT AND NOTES
The clipping reflects RCA Records' continued promotion of David Bowie's catalogue during 1975. By packaging three songs together on a single release, the company marketed the record as an attractive purchase for both existing fans and new listeners.
The advertisement is notable for bringing together material from different stages of Bowie's career within a single commercial package. The emphasis throughout remains on value, accessibility and the strength of the featured songs rather than on any accompanying editorial content.
FEATURE HIGHLIGHTS
Event: Promotion of The Bowie Maxi three-track single
Era: 1975 David Bowie RCA Records campaign
Tone: Promotional and sales-focused
Photography: Studio photograph of David Bowie alongside an image of the record sleeve
WHAT THE CLIPPING SHOWS
• RCA Records advertisement for The Bowie Maxi
• Featured tracks "Space Oddity", "Changes" and "Velvet Goldmine"
• Promotional pricing of 59p and catalogue number RCA 2593
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