📰 T. Rex – Concert Advert: Feb. 1971

T.Rex
Feb 15, 1971
2 min read

An Apollo Promotions advertisement for T. Rex’s upcoming Birmingham concert, published in New Musical Express on February 13, 1971.

📰 Excerpt

A small display advert announcing T. Rex’s appearance at Birmingham Town Hall on February 16, 1971, presented by Apollo Best One Price Concerts.

📰 Overview

This advertisement, published in New Musical Express on February 13, 1971, promotes an Apollo‑presented T. Rex concert at Birmingham Town Hall. The show was scheduled for February 16, during the period when “Ride a White Swan” was still climbing the charts and T. Rex were transitioning into mainstream success. The advert reflects the straightforward, no‑frills concert promotion style of the era, listing only the essential details: artist, venue, date, and ticket price.

📰 Source Details

Publication: New Musical Express

Date: February 13, 1971

Issue: Concert advertisement

Provenance Notes: Original print advert from Apollo Best One Price Concerts.

📰 The Story

The advert appears during a pivotal moment for T. Rex, just as the band’s popularity was accelerating. With “Ride a White Swan” still active in the charts and a new maxi‑single on the way, the Birmingham Town Hall date formed part of a busy run of UK shows. Apollo’s “Best One Price Concerts” branding emphasised accessible pricing, with tickets listed at 60p (12/-), reflecting the pre‑decimal transition period in the UK.

📰 Key Highlights

Apollo Best One Price Concerts promotion

T. Rex live at Birmingham Town Hall

Concert date: February 16, 1971

Ticket price: 60p / 12/-

Advert published during T. Rex’s early chart breakthrough

📰 Visual Archive

Apollo advert for T. Rex at Birmingham Town Hall, published in New Musical Express, February 13, 1971.

📰 Article Text

The advert promotes a T. Rex concert at Birmingham Town Hall scheduled for February 16, presented under the Apollo Best One Price Concerts banner. It lists the ticket price as 60p (12/-), reflecting the transitional currency period of early 1971. The placement coincides with the band’s rising profile, appearing in the paper as “Ride a White Swan” continued its strong chart run.

📰 Related Material

Other 1971 T. Rex tour adverts

NME news items from the same issue

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📰 Closing Notes

This advert captures a moment when T. Rex were rapidly becoming one of Britain’s most in‑demand live acts, with simple, direct promotion reflecting the immediacy of their early‑1970s touring schedule.

📰 Sources & Copyright

All original text and images remain the copyright of their respective publishers and creators.

This post is presented for historical, educational, and archival purposes only.