This Daily Mirror advertisement promotes the launch of Popswop, a new pop magazine aimed at young music fans. The advert highlights Marc Bolan as one of the issue's major attractions, alongside Alice Cooper, Rod Stewart, Donny Osmond and David Cassidy. Publication: Daily Mirror Date: October 3, 1972 Country: United Kingdom This full-page advertisement announces the arrival of Popswop, described as "The Big New Popscene Magazine For Girls." The publication is promoted as a low