This full-page advertisement promotes David Bowie’s single “Knock On Wood”, presenting it as the first live Bowie single and highlighting its connection to his forthcoming album. The advert uses a dramatic live performance photograph and bold typography to focus attention on the release. Publication: Melody Maker Date: September 21, 1974 Country: UK The advertisement is dominated by a large headline announcing “The first ‘live’ BOWIE single ‘KNOCK ON WOOD’”. Directly beneath