“Know Who You Are” is a 1970 single by Slade, released as the second and final single from their album Play It Loud. Written collectively by Jim Lea, Noddy Holder, Don Powell and Dave Hill, and produced by Chas Chandler, the track represented a crucial moment in the band’s early development. Although the single did not chart, it captured Slade in transition — moving away from their skinhead image and toward the more melodic, powerful rock sound that would soon define their co