Wizzard (August 3, 1973) Wizzard’s new album introducing Eddy & The Falcons

This playful full-page advertisement from Melody Maker promotes Wizzard’s latest album while introducing Eddy & The Falcons, highlighting a free colour poster of Roy Wood and the new single “This Is The Story Of My Love (Baby)”

Publication: Melody Maker Date: August 3, 1973

Country: United Kingdom Section / Pages: Full-Page Advertisement – Page 21

Title: Look mush — Wizzard’s new album introducing Eddy & The Falcons is a bit of a goer.

THE STORY

The advert uses a quirky, collage-style layout featuring a jacket on a chair, shoes, various photos, and a prominent image of Roy Wood with guitar. Playful, conversational copy full of 1970s slang encourages readers to check out the new Wizzard album, announces the arrival of Eddy & The Falcons, and promotes the current single “This Is The Story Of My Love (Baby)”. It also highlights the bonus “handsome colour poster” of Roy Wood included with every album.

CONTEXT AND NOTES

Published in the summer of 1973, this eye-catching advert was part of Wizzard’s continued promotional push following Roy Wood’s departure from The Move and ELO. The fun, informal tone and visual creativity reflect Wizzard’s colourful glam-rock image and Roy Wood’s eccentric personality during this highly productive period.

FEATURE HIGHLIGHTS

Event: Album & Single Promotion – Wizzard

Era: 1973 Glam Rock

Tone: Playful, cheeky and enthusiastic Photography: Collage of images including Roy Wood with guitar, Eddy & The Falcons photos, and lifestyle props Visual Motifs: Bold typography, cut-out collage style, casual 1970s slang, promotional excitement

WHAT THE CLIPPING SHOWS

• Full-page advert with large, eye-catching headline

• Quirky collage layout featuring Roy Wood, clothing props, and band photos

• Promotion of the new album, Eddy & The Falcons, and the single “This Is The Story Of My Love (Baby)”

• Mention of the free colour poster of Roy Wood

RELATED MATERIAL

• Wizzard (June 4, 1973) “Mr. Wizzard Keeps On Moving” – ROCK Magazine (UK)

• Roy Wood (January 1, 1973) “Music Scene’s Wizzard of Wood” – Music Scene (UK)

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