đź“° Look Mush Wizzard - Advert : Aug. 1973
- Wizzard
- Aug 11, 1973
- 2 min read
A full-page Melody Maker advertisement promoting Wizzard’s new album and the single “This Is The Story Of My Love (Baby)”, while introducing Eddy & The Falcons.
Look mush — Wizzard’s new album introducing Eddy & The Falcons is a bit of a goer.
Melody Maker
Date: August 3, 1973
Length: 3 min read
đź“° Key Highlights
• Eye-catching collage-style layout featuring Roy Wood, a jacket on a chair, shoes, and various photos
• Promotion of the new Wizzard album with the line “introducing Eddy & The Falcons”
• Announcement of the single “This Is The Story Of My Love (Baby)” now out
• Mention of a free colour poster of Roy Wood included with the album
• Playful, conversational copy full of 1970s slang (“look mush”, “a bit of a goer”)
đź“° Overview
Published on August 3, 1973, this advert in Melody Maker used a quirky, personal visual approach to push Wizzard’s latest release and the arrival of Eddy & The Falcons, while highlighting the bonus colour poster of Roy Wood.
đź“° Source Details
Publication / Venue: Melody Maker
Date: August 3, 1973
Format: Full-page album and single advertisement
Provenance Notes: Original 1973 Melody Maker advert from the Wizzard / Roy Wood camp.
đź“° The Story
The advert presents Wizzard’s new album as something special, introducing Eddy & The Falcons and promising a “handsome colour poster” of Roy Wood with every copy. It also flags the new single “This Is The Story Of My Love (Baby)” as the current release, keeping the Wizzard machine rolling at full speed.
đź“° Visual Archive
Busy collage composition showing a large photo of Roy Wood with guitar, a jacket draped over a chair, a pair of shoes, a gingham tablecloth with a small framed picture, and additional snapshots pinned to the wall.
đź“° Related
For more similar posts, check out the tags at the bottom of the page.
đź“° Closing Notes
This August 1973 Melody Maker advert is pure Roy Wood eccentricity — playful, colourful and packed with personality, perfectly reflecting the joyful chaos of Wizzard at their mid-70s peak.
đź“ť Copyright Notice
All magazine scans, photographs, and original text excerpts referenced in this entry remain the property of their respective copyright holders. This Chronicle entry is a transformative, non-commercial archival summary created for historical documentation and educational reference. No ownership of the original material is claimed or implied.
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