David Essex (September 28, 1974) – “David Essex: The New Album” Advert - Melody Maker

Sep 28, 1974

2 min read

This full-page advertisement promotes David Essex's new album on CBS Records. Featuring a large portrait photograph of Essex, the advert highlights the release alongside his current single, presenting him as one of the leading British pop stars of the period.

Publication: Melody Maker

Date: September 28, 1974

Country: United Kingdom

The advertisement is dominated by a large black-and-white portrait of David Essex positioned against a simple dark background. Across the top of the page appears the headline "David Essex The New Album", announcing the release of his latest LP on CBS Records.

An inset image of the album sleeve appears in the upper right section of the advert, accompanied by the catalogue number CBS 69088. The design places strong emphasis on Essex himself, using a close-up promotional photograph to ensure immediate recognition among readers of the music paper.

A star-shaped promotional flash in the lower right corner announces "David's New Single 'Gonna Make You A Star' Out Now", drawing attention to the accompanying single release. The advert presents both the album and single as part of a coordinated promotional campaign, with photography by Colin Davey credited at the bottom of the page.

CCONTEXT AND NOTES

Published in Melody Maker, the advertisement reflects David Essex's strong commercial position during 1974. Rather than providing editorial content or an interview, the page functions exclusively as a record company promotion intended to increase awareness of both the album and current single.

The simple layout demonstrates a marketing approach focused on artist recognition, combining a memorable portrait image with clear release information. The advert serves as a contemporary example of how David Essex releases were promoted within the British music press.

FEATURE HIGHLIGHTS

Event: Promotion of David Essex's new album and single

Era: 1974 David Essex release campaign

Tone: Promotional

Photography: Large portrait photograph of David Essex with inset album artwork

WHAT THE CLIPPING SHOWS

• Full-page advertisement for David Essex's new album

• Promotion for the single "Gonna Make You A Star"

• Portrait photograph of David Essex and inset album sleeve artwork

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