David Bowie (Jan 20 1997) Little Wonder – Advert

Publication: New Musical Express Date: January 20 1997 Country: United Kingdom Section / Page: Advertisement Page Format: Single Release Promotion / Full‑Page Advert

Overview

A minimalist New Musical Express advertisement announcing the release of David Bowie’s single Little Wonder, the lead track from his 1997 album Earthling. The design is stark and ethereal — a blurred cross and circular form rendered in monochrome, evoking the industrial‑spiritual aesthetic of Bowie’s late‑’90s period. The advert highlights the single’s multiple formats and remix contributors, reflecting Bowie’s embrace of electronic and drum‑and‑bass influences.

“2×CD / 12″ OUT 20TH JAN ’97 – Includes mixes by Junior Vasquez and Danny Saber.”

What the Clipping Shows

• Monochrome artwork featuring a glowing cross and circular form, surrounded by soft radiating edges.

• Typography: 

DAVID BOWIE – LITTLE WONDER in clean sans‑serif type.

• Release details: “2×CD / 12″ OUT 20TH JAN ’97”  followed by remix credits.

• RCA logo at bottom right, confirming label origin.

• Overall composition: minimalist, atmospheric, and visually aligned with Bowie’s Earthling era

The Story Behind It

By early 1997, Bowie had reinvented himself yet again — this time as a pioneer of digital sound and cyber‑culture. Little Wonder served as the gateway to Earthling, an album that fused rock performance with contemporary electronic production. The advert’s restrained design contrasts sharply with the frenetic energy of the music, using abstraction to signal Bowie’s shift toward modernism and experimentation.

The listed remixers — Junior Vasquez, Danny Saber, Leftfield, and Adam F — represent the cutting edge of club and electronic music at the time, underscoring Bowie’s commitment to collaboration and reinvention. Issued under the RCA label, the campaign positioned Little Wonder as both a commercial single and an artistic statement, bridging Bowie’s legacy with the emerging sound of the late 1990s.

Related Material

David Bowie - Glam Slam Guide

Little Wonder – Single: Jan. 1997

David Bowie’s 50th Birthday Bash

Additional entries listed in the scrapbook tag index

Source Details

Publication: New Musical Express Date: January 20 1997 Format: Full‑Page Single Advert Provenance Notes: Original UK press  advertisement for David Bowie’s Little Wonder single, featuring remix credits and release information for multiple formats.

---

© Copyright Notice — David Bowie (New Musical Express, January 1997)

All original magazine artwork, photographs, and text remain the property of their respective copyright holders. This scrapbook entry is a transformative, non‑commercial archival summary created for historical documentation and educational reference.

---