David Bowie (July 1, 1976) “ChangesOneBowie” – Greatest Hits Advertisement – Rolling Stone (US)

Full-page promotional advertisement in Rolling Stone for David Bowie’s first official greatest hits compilation album ChangesOneBowie.

Publication: Rolling Stone

Date: July 1, 1976

Country: United States Section / Pages: Advertisement / Promo Page Title: CHANGESONEBOWIE — HIS GREATEST HITS

THE STORY

The ad features a striking close-up portrait of Bowie with the bold title “CHANGESONEBOWIE” (with “ONE” in red). It promotes the album containing his biggest hits including “Space Oddity,” “Changes,” “Ziggy Stardust,” “Suffragette City,” “Jean Genie,” “Diamond Dogs,” “Rebel Rebel,” “Young Americans,” “Fame,” and “Golden Years,” plus the unreleased track “John, I’m Only Dancing.”

CONTEXT AND NOTES

Released in 1976 at the height of Bowie’s fame, ChangesOneBowie was his first major “best of” collection, capitalising on his commercial success across the glam, soul, and experimental phases. This U.S. advertisement in Rolling Stone helped introduce the compilation to American audiences during a key transitional period.

FEATURE HIGHLIGHTS

Event: Greatest Hits Album Promotion Era: Mid-1970s / Post-Young Americans Tone: Elegant, iconic, commercial Photography: Classic studio portrait of Bowie with hand near face, thoughtful expression

WHAT THE CLIPPING SHOWS

Full-page Rolling Stone advertisement with large portrait, bold typography, full track listing, and RCA Records logo.

RELATED MATERIAL

• David Bowie (June 12, 1970) “Memory Of A Free Festival” Parts 1 & 2 – Self-Commentary (UK)

• David Bowie (June 16, 1979) “Lodger” – New Album Advertisement – New Musical Express (UK)

• David Bowie (June 29, 1978) “Bowie’s back on tour. Catch him at Boots prices.” – Boots Promotional Advertisement (UK)

  
  

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