Alice Cooper (May 24 1973) Alice’s New Horror Show – Feature

Publication: Bravo Magazine Date: May 24 1973 Country: Germany Section / Page: Feature / pp. 4–6 Format: Three‑Page Tour Feature / Photo Spread

Overview

A vivid Bravo feature chronicling Alice Cooper’s escalating theatricality during his 1973 tour. The article, titled “So läuft Alice Coopers lebensgefährliche Show” (“This is how Alice Cooper’s life‑threatening show runs”), captures the German press’s fascination with Cooper’s blend of horror, humour, and rock spectacle. It presents him as both showman and provocateur — a performer whose stagecraft blurred the line between danger and entertainment.

“Alice ist Spezialist im Sterben. In seinen bisherigen Shows ließ er sich am Galgen strangulieren. Diesmal begibt er sich wie ein zum Tode verurteilter Verbrecher zur Guillotine.”   (Translation: Alice is a specialist in dying. In his previous shows he was hanged on the gallows. This time he goes to the guillotine like a condemned criminal.)

What the Clipping Shows

• Headline in metallic block type: “SO LÄUFT ALICE COOPERS LEBENSGEFÄHRLICHE SHOW.”   • Three black‑and‑white photographs:   – Cooper boarding his chartered aircraft.   – Journalists inside the plane en route to Detroit.   – Mark Volman and Howard Kaylan (Flo & Eddie) playing cards mid‑flight.

• Sub‑sections include

“Mit einer Gummiratte im Mund” (“With a rubber rat in his mouth”) and “Warum schockt Alice seine Fans?” (“Why does Alice shock his fans?”).

• The layout typifies Bravo’s pop‑reportage style — dense text, playful captions, and sensational headlines designed to intrigue young readers.

The Story Behind It

By May 1973, Alice Cooper’s Billion Dollar Babies tour had become a global phenomenon. Bravo’s coverage reflects the European fascination with his theatrical horror — guillotines, fake blood, and mock executions — all delivered with tongue‑in‑cheek flair. The article describes the Detroit premiere, where Cooper “dies” nightly before returning to life to sing School’s Out, and details the elaborate props, including a dentist’s drill and a giant toothbrush used in the “Colgate Kid” sequence.

The feature also highlights Cooper’s jet‑set lifestyle: travelling between U.S. cities in a chartered 56‑seat propeller plane, earning millions while shocking audiences. Interviews with his entourage and family add human context, portraying Cooper as both mischievous performer and grounded professional. The tone is half‑horrified, half‑admiring — typical of Bravo’s early‑’70s fascination with American rock spectacle.

Related Material

• Alice Cooper (May 1 1973) Alice Tours With Monster Tooth – Feature   • Alice Cooper (May 10 1973) Inside Alice – Feature   • Alice Cooper Show Is On – TV Special (Apr 1973)   • Additional entries listed in the scrapbook tag index

Source Details

Publication: Bravo Magazine Date: May 24 1973 Format: Three‑Page Feature / Tour Report Provenance Notes: Original German magazine coverage of Alice Cooper’s 1973 “horror show” tour premiere and international press reaction

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© Copyright Notice — Alice Cooper (Bravo Magazine, May 24 1973)

All original magazine photographs, artwork, and text remain the property of their respective copyright holders. This scrapbook entry is a transformative, non‑commercial archival summary created for historical documentation and educational reference.

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