Mott the Hoople (June 15, 1974) – “Foxy Foxy” Advert

Mott the Hoople promote their great new single “Foxy Foxy” with a striking 3/4 page advertisement in the June 15, 1974 issue of NME.

Publication: New Musical Express (NME) Date: June 15, 1974

Country: United Kingdom Location: London Section: Advertisements (Page 31)

THE STORY

The large advert announces Mott the Hoople’s new single ‘Foxy Foxy’ on CBS 2439. It is dominated by a powerful, large black-and-white illustration of a fox’s head, giving the promotion a bold and memorable visual impact.

CONTEXT AND NOTES

By mid-1974 Mott the Hoople (led by Ian Hunter) were a well-established rock act with several major hits behind them. This prominent advert was part of the campaign pushing their latest single release in a highly competitive UK music scene.

FEATURE HIGHLIGHTS

Event: New single advertisement Era: 1974 (Mott the Hoople) Tone: Promotional / Eye-catching Photography: Large dramatic black & white fox head illustration

WHAT THE CLIPPING SHOWS

• Bold headline: “MOTT’S great new single ‘FOXY FOXY’ ON CBS 2439”

• Striking full-page fox illustration as the main visual

• Prominent CBS Records logo at the bottom

• Classic 1970s print advertising style used by major labels in NME

RELATED MATERIAL 

This NME advert from June 15, 1974 sits alongside other Mott the Hoople mentions in the same issue (News Desk etc.).

For other relevant posts, see the tags at the foot of the page.

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