Roy Wood's Wizzard (September 29, 1974) – “Roy Wood's Wizzard” Concert Advert - The Los Angeles Times

Sep 29, 1974

2 min read

This concert advertisement promotes Roy Wood's Wizzard appearing at the Santa Monica Civic Auditorium. Published by Pacific Presentations, the advert highlights the forthcoming California appearance and presents Roy Wood as the headline attraction.

Publication: The Los Angeles Times

Date: September 29, 1974

Country: United States

This Pacific Presentations advertisement announces an upcoming performance by Roy Wood's Wizzard at the Santa Monica Civic Auditorium. Scheduled for Sunday, October 6, 1974, the concert was set to begin at 8:00 p.m.

The advert features a live performance photograph of Roy Wood holding a guitar on stage. Beneath the image are the venue details and ticket prices, which are listed as $6.50, $5.50 and $4.50 for reserved seating. Information is also provided on where tickets could be obtained, including Wallach's stores, Liberty & Mutual agencies, Ticketron outlets and the Santa Monica Civic Auditorium box office.

The advertisement forms part of a larger Pacific Presentations page featuring several forthcoming concerts. Alongside Roy Wood's Wizzard are advertisements for Elvin Bishop with Brian Auger's Oblivion Express and The New York Dolls, but Roy Wood's Wizzard occupies a prominent position within the layout.

The visual design focuses on Roy Wood's stage image and the group's identity, using a concert photograph rather than artwork or album imagery to promote the event.

CONTEXT AND NOTES

Published one week before the scheduled performance, the advertisement served as a direct promotion to Southern California concert-goers. It documents Wizzard's continuing efforts to establish a live profile in the American market during 1974.

The advert is also a useful contemporary record of ticket pricing, venue information and concert promotion practices of the era, capturing how Roy Wood's group was marketed to American audiences.

FEATURE HIGHLIGHTS

Event: Roy Wood's Wizzard concert at the Santa Monica Civic Auditorium

Era: 1974 Wizzard touring era

Tone: Promotional

Photography: Live stage photograph of Roy Wood performing with guitar

WHAT THE CLIPPING SHOWS

• Concert advertisement for Roy Wood's Wizzard

• Santa Monica Civic Auditorium appearance scheduled for October 6, 1974

• Ticket prices and outlet information for advance booking

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