Slade (September 23, 1972) – “I Can See Why They Were Scared Of Us!” Feature - Record Mirror
This Record Mirror feature presents an interview with Slade's lead singer Noddy Holder, conducted by Robin Mackie. Looking back on the group's rise to success, Holder discusses the band's early years, their reputation, and why Slade's determined approach helped them become one of Britain's biggest acts..

Publication: Record Mirror
Date: September 23, 1972
Country: United Kingdom
THE STORY
Presented as part of Record Mirror's continuing look at the men behind Noddy Holder, the feature centres on an interview with Slade drummer Jim Lea speaking to Robin Mackie. The article examines the band's development from its early days through to its chart success and explores the hard-working attitude that shaped the group. The headline quote, "I can see why they were scared of us!", reflects the band's confidence and determination as they fought for recognition within the music industry.
The interview focuses on Slade's experiences before achieving major success, discussing the obstacles they faced and the persistence required to establish themselves. Lea reflects on the group's reputation, their ambition, and the strength of their collective identity.
Throughout the article, Slade are portrayed as a tightly united band whose confidence and commitment helped them overcome challenges and reach the top ranks of British pop music.
Large photographs accompany the feature, including a prominent portrait of Jim Lea and a live performance image. Together, the text and images present Slade as a powerful and successful group at a key moment in their career during 1972.
CONTEXT AND NOTES
Published during Slade's breakthrough period, the feature captures the band while they were enjoying major chart success and growing popularity. The article offers readers an opportunity to hear directly from one of the group's members as Slade continued their rise within the British music scene.
The feature forms part of a wider series examining the personalities behind successful contemporary artists. By concentrating on Jim Lea's perspective, the article provides insight into the band's history and outlook while reinforcing the image of Slade as a confident and hard-working unit. The accompanying photographs further strengthen the focus on the people behind the group's success.
FEATURE HIGHLIGHTS
Event: Jim Lea discusses Slade's rise and reputation in an interview with Record Mirror
Era: 1972 glam rock era
Tone: Reflective and confident
Photography: Large portrait photograph of Jim Lea and a live performance image
WHAT THE CLIPPING SHOWS
• Interview with Jim Lea discussing Slade's development and success
• The headline quote "I can see why they were scared of us!"
• Portrait and performance photographs accompanying the feature
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