Alice Cooper (August 23,1989) – “What a Load O’ Rubbish!” Feature – RAW Magazine
This RAW Magazine feature celebrates Alice Cooper’s theatrical humour and promotional flair surrounding his comeback album Trash. The article uses tongue‑in‑cheek imagery and wordplay to highlight Cooper’s mischievous personality and his knack for turning shock into spectacle.
Publication: RAW Magazine Date: August 23 1989 Country: United Kingdom
The feature opens with the headline “What a Load O’ Rubbish!” — a playful nod to Trash, Cooper’s new album title. It recounts a publicity stunt in which the first shipment of Trash LPs was delivered to Los Angeles record stores by garbage truck, complete with Alice’s trademark snake. The anecdote describes an irate housewife confronting Cooper and his reptilian companion, ending with the humorous question “Guess who won?” The piece captures Cooper’s mix of horror, humour, and heavy‑metal theatrics, portraying him as both outrageous and self‑aware.
CONTEXT AND NOTES
By 1989, Alice Cooper had re‑emerged as a major rock figure with Trash, featuring the hit single Poison. This RAW Magazine feature reflects his renewed popularity and his ability to blend dark comedy with promotional genius.
The imagery and tone echo his long‑standing reputation for turning shock rock into entertainment art.
FEATURE HIGHLIGHTS Event: Alice Cooper’s promotional feature for Trash
Era: 1989 – Trash / Late Career Resurgence Era Tone: Humorous, theatrical, and self‑parodic
Photography: Close‑up of Alice Cooper’s wide‑eyed expression framed by red fabric; inset photo of Cooper beside a garbage truck
WHAT THE CLIPPING SHOWS
Large headline “What a Load O’ Rubbish!” referencing Trash
Anecdote about Cooper’s garbage‑truck album delivery stunt
Humorous tone matching his shock‑rock persona
Colour photographs of Cooper and his snake during the promotion
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