Alice Cooper (June 16, 1977) Lace And Whiskey Album Advert - Rolling Stone.

The June 16, 1977 edition of Rolling Stone features a full-page promotional advertisement for Alice Cooper’s new album, complete with a Summer 1977 tour schedule and his signature tongue-in-cheek tough-guy persona.

Publication: Rolling Stone

Date: June 16, 1977

Country: United States

Location: New York

Section: Album Promotion / Advertisement

THE STORY

The bold ad shows Alice Cooper in character holding a gun, promoting his latest release on Warner Bros. Records. It includes the full Summer ’77 tour dates across the US and Canada, running from June through September.

CONTEXT AND NOTES

This advertisement ran during Alice Cooper’s “Lace and Whiskey” era, blending his shock-rock image with a more country-tinged sound. The humorous, threatening tagline perfectly captures his theatrical style at the time.

FEATURE HIGHLIGHTS 

Event: Album & Tour advertisement Era: 1977 (Lace and Whiskey era) Tone: Humorous, provocative, promotional

Photography: Iconic black & white studio portrait of Alice Cooper in character

WHAT THE CLIPPING SHOWS

• Large photo of Alice Cooper in hat and suspenders holding a gun

• Full Summer 1977 tour dates listed by month

• Bold tagline: “All right, you guys, you’ll like this album or get fitted for cement sneakers.”

• Warner Bros. Records branding and album reference (BSK 3027)

RELATED MATERIAL 

This June 16, 1977 Rolling Stone advertisement for Alice Cooper’s album and tour connects with other 1970s rock advertisements in the scrapbook.

For other relevant posts, see the tags at the foot of the page.

SOURCES

• Rolling Stone, June 16, 1977

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