Alice Cooper (October 18, 1986) – “He’s Back! Constrictor” Advert - MCA Records

Oct 17, 1986

2 min read

This MCA Records advertisement announces Alice Cooper’s return with the new album Constrictor. Headed “He’s Back!”, the campaign promotes the album alongside the single “He’s Back”, special 7-inch and 12-inch editions featuring live material, and a series of forthcoming UK tour dates.

Publication: MCA Records Promotional Advert

Date: October 18, 1986

Country: United Kingdom

Built around the emphatic statement “HE’S BACK!”, this promotional advertisement announces Alice Cooper’s return with the album Constrictor, issued through MCA Records with the catalogue information (D)MCF(C)3341.

The album is described as the “gripping new album ‘Constrictor’” and is advertised for release on October 20. Three formats are specifically promoted: LP, cassette and CD.

The advertisement also gives prominent space to the single “He’s Back”, which had been released on October 6.

Two configurations are highlighted. The 7-inch edition features a special poster bag together with a live version of “Billion Dollar Babies”. The 12-inch edition includes live versions of “Billion Dollar Babies” and “I’m Eighteen.”

The lower section of the advertisement turns attention to new tour dates. Alice Cooper is advertised at London’s Wembley Arena on November 23, followed by two nights at the Manchester Apollo on November 28 and 29.

Further dates advertised include Newcastle on December 1 and the Birmingham Odeon on December 3 and 4.

Together, the album, single and concert announcements form a coordinated promotional campaign, with the repeated “He’s Back!” message placing the emphasis firmly on Alice Cooper’s return.

CONTEXT AND NOTES

Published on October 18, 1986, the advertisement appeared between the release of “He’s Back” on October 6 and the scheduled release of Constrictor on October 20.

The campaign connects the single, album and forthcoming tour dates within a single advertisement. The special configurations of “He’s Back” are also given particular attention, with the poster-bag 7-inch and additional live material on the 12-inch used as prominent selling points.

FEATURE HIGHLIGHTS

Event: Promotion of Constrictor, “He’s Back” and new UK tour dates

Era: 1986 Constrictor era

Tone: Promotional and comeback-focused

Formats: LP, cassette and CD

WHAT THE CLIPPING SHOWS

• “HE’S BACK!” used as the central promotional message

• Constrictor announced for release on October 20

• “He’s Back” listed as released on October 6

• Special 7-inch poster bag featuring live “Billion Dollar Babies”

• 12-inch featuring live “Billion Dollar Babies” and “I’m Eighteen”

• New UK tour dates for London, Manchester, Newcastle and Birmingham

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