Alice Cooper (July 17 1976) "Ol’ Black Eyes Is Back" - New Musical Express

SOURCE DETAILS   Publication: New Musical Express (NME) Date: July 17 1976 Country: United Kingdom Section / Pages: Page 48 – Advertisement Title: Ol’ Black Eyes Is Back – Alice Cooper Goes to Hell

This full‑page NME advertisement promotes Alice Cooper’s new album Alice Cooper Goes to Hell and its accompanying single I Never Cry / Go to Hell. The design features Cooper descending a staircase, his shadow stretching behind him, symbolising the theatrical descent central to the album’s concept.

The headline “Ol’ Black Eyes Is Back” recalls Cooper’s earlier persona while introducing his latest darkly humorous narrative. The bottom section presents two red panels: one announcing the album (K 56171) and the other the single (K 16792), both under the Warner Bros. Records label.

The imagery and typography reflect Cooper’s signature mix of menace and showmanship — a visual echo of his stage persona and the album’s theme of moral reckoning and redemption.

CONTEXT AND NOTES  

This advert marks Cooper’s return after Welcome to My Nightmare, continuing his exploration of morality and spectacle. NME’s placement of the piece underscores Cooper’s enduring appeal as both provocateur and performer in the mid‑1970s rock landscape.

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