David Bowie (August 2, 1980) – “Ashes to Ashes” Single Advertisement – New Musical Express
The 2 August 1980 issue of New Musical Express carries a full-page advertisement for David Bowie’s single “Ashes to Ashes.”
Publication: New Musical Express Date: August 2, 1980
Country: United Kingdom
The advert features the handwritten title “Ashes to ashes.” across the centre of the page. At the top is a sheet of twelve postage-stamp-style images of Bowie in various costumes. Below are three larger sequential photographs of Bowie in a Pierrot-style outfit holding a telephone. The text at the bottom notes that the first 100,000 copies contain a sheet of nine stamps (with four different sheets to collect) and that all original artwork is by David Bowie. The RCA logo appears in the lower right corner.
CONTEXT AND NOTES
The advertisement promotes the single’s special limited packaging, highlighting the collectible stamp sheets and Bowie’s own artwork.
FEATURE HIGHLIGHTS
Event: Single advertisement
Era: 1980 (Scary Monsters era) Tone: Promotional, artistic Photography: Stamp-sheet images and sequential Pierrot photographs of David Bowie
WHAT THE CLIPPING SHOWS
Handwritten title “Ashes to ashes.”
Sheet of twelve small stamp-style photos of Bowie
Three larger sequential images of Bowie in Pierrot costume
Note about limited stamp sheets and original artwork by David Bowie
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