David Bowie (June 23, 1973) “Life on Mars” Single Advertisement – Melody Maker (UK)

Striking full-page promotional advertisement for David Bowie’s new single “Life on Mars?”, taken from the album Hunky Dory

PUBLICATION

Date: June 23, 1973

Country: United Kingdom

Section / Pages: Single Advertisement Title: Life on Mars

THE STORY 

The dramatic ad features an iconic image of Bowie in his famous “MainMan” era outfit — one-legged pose, patterned top, and striking makeup — promoting “Life on Mars?” as the latest single, with a countdown on its release and availability in a special full colour sleeve.

CONTEXT AND NOTES 

This advertisement ran during the height of Bowie’s Ziggy Stardust fame, helping to promote one of his most beloved and enduring singles. “Life on Mars?” became a cornerstone of his catalogue and a classic example of his cinematic, theatrical songwriting style.

FEATURE HIGHLIGHTS

Event: Single Promotional Advertisement Era: Ziggy Stardust / Hunky Dory Era (1973)

Tone: Artistic, dramatic, futuristic Photography: Iconic colour-tinted studio portrait of David Bowie

WHAT THE CLIPPING SHOWS

Full-page Melody Maker advertisement with bold “Life on Mars” headline, large striking image of Bowie in his classic pose, MainMan logo, and RCA Records branding. Classic 1973 music paper layout with visible fold creases.

RELATED MATERIAL

• David Bowie (June 8, 1972) “David Bowie Is Just Not Serious” – Rolling Stone (US)

• David Bowie (June 6, 1974) “Diamond Dogs” Advertisement – Rolling Stone (US)

• David Bowie (June 24, 1978) “Bowie: two hours and ten minutes of excellence” – NME (UK)

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