David Bowie (June 18, 1977) “Be My Wife” – New Single Advertisement – Melody Maker (UK)

Full-page promotional advertisement in Melody Maker for David Bowie’s new RCA single “Be My Wife” (coupled with the instrumental “Speed of Life”), taken from the album Low.

PUBLICATION

Publication: Melody Maker

Date: June 18, 1977

Country: United Kingdom

Section / Pages: Advertisement / Promo Page

Title: DAVID BOWIE — HIS NEW SINGLE ‘BE MY WIFE’

THE STORY

This clean, minimalist advertisement features large blue “DAVID BOWIE” lettering and a striking profile photograph of Bowie, announcing the release of the second single from his groundbreaking Low album during the Berlin period.

CONTEXT AND NOTES

“Be My Wife” was released in June 1977 as the follow-up to “Sound and Vision.” While it was not a major chart hit at the time, the track has since become a fan favourite. The ad’s elegant, modern design perfectly captures the artistic shift of the Berlin Trilogy era.

FEATURE HIGHLIGHTS

Event: Promotional Single Advertisement Era: Berlin Trilogy / Low Period Tone: Elegant, minimalist, high-fashion Photography: Iconic profile shot of Bowie in a dark coat (classic 1977 look)

WHAT THE CLIPPING SHOWS Full newspaper advertisement with large typography, single details, catalogue number PB 1017, and RCA logo.

RELATED MATERIAL

• David Bowie (June 14, 1975) “Yes Kids — It’s The New Model David” – Music Paper Feature (UK)

• David Bowie (June 28, 1975) “This isn’t soul music, this is … a going concern” – New Musical Express (UK)

• David Bowie (June 18, 1977) “Be My Wife” – New Single Advertisement – Record Mirror (UK)

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