Lonesome Stone (July 14 1973) – “The New Multi‑Media Rock Musical” Melody Maker

This full‑page advertisement from Melody Maker promotes Lonesome Stone, a new multi‑media rock musical staged at London’s Rainbow Theatre in the summer of 1973. The design combines psychedelic illustration and live‑performance imagery, capturing the era’s fascination with rock theatre and spiritual counterculture.

Publication: Melody Maker   Date: July 14 1973 Country: United Kingdom

The advert announces Lonesome Stone as “The New Multi‑Media Rock Musical,” performed Wednesdays to Saturdays at 8 p.m., with matinees on Fridays and Saturdays.

Ticket prices ranged from 75p to £1.50, and bookings were handled through the Rainbow Theatre box office.

Lonesome Stone was part of the early‑1970s wave of British rock musicals that blended stage drama, film projection, and amplified music. The Rainbow Theatre.

formerly the Finsbury Park Astoria, had become a hub for progressive and psychedelic performances, hosting acts such as The Who, Pink Floyd, and T. Rex. This advertisement reflects the period’s experimental spirit, where rock culture intersected with theatre and visual art.

Event: Launch of Lonesome Stone at the Rainbow Thatre

WHAT THE CLIPPING SHOWS

• Bold title typography in flowing 1970s script

• Central halftone illustration of a bearded figure with radiating lines

• Supporting photographs of stage performers and audience interaction

SOURCES 

Discogs, 45 World, Wikipedia, BBC Official Charts

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