David Cassidy (October 1, 1975) – “The Higher They Climb” Advert - Creem

Oct 1, 1975

2 min read

This full-page RCA Records advertisement promotes David Cassidy's album The Higher They Climb. Using a dramatic photographic composition that places Cassidy above a large crowd, the advert presents the release as a major new project while highlighting his role as both artist and producer.

Publication: Creem

Date: October 1, 1975

Country: United States

This full-page RCA Records advertisement is devoted entirely to David Cassidy's album The Higher They Climb. The design features a large promotional photograph showing Cassidy holding a guitar while appearing above a vast crowd scene, creating a visual representation of the album's title and theme.

At the top of the page, the advertisement prominently displays the title "David Cassidy. 'The Higher They Climb.'" Beneath this appears the production credit "Produced by David Cassidy and Bruce Johnston", emphasising Cassidy's creative involvement in the project.

The advertisement contains very little additional copy, relying instead on the strength of the image and the album title to attract attention. RCA branding appears in the lower right corner, identifying the label behind the release and reinforcing its promotional campaign.

The minimalist presentation focuses entirely on David Cassidy and the album itself, presenting the record as a significant step in his continuing musical development beyond the teen-idol image with which he had become associated earlier in the decade.

FEATURE HIGHLIGHTS

Event: Promotion of David Cassidy's album The Higher They Climb

Era: 1975 David Cassidy solo era

Tone: Promotional

Photography: Full-page promotional image of David Cassidy holding a guitar above a crowd scene

WHAT THE CLIPPING SHOWS

• Full-page RCA Records advertisement for The Higher They Climb

• Production credit for David Cassidy and Bruce Johnston

• Large promotional photograph featuring David Cassidy with guitar

• RCA Records branding and album title

CONTEXT AND NOTES

Published in Creem, the advertisement formed part of RCA Records' promotional campaign for The Higher They Climb. The album arrived during a period when Cassidy was continuing to develop his recording career while seeking broader artistic recognition.

The advert is notable for highlighting Cassidy's role as co-producer, placing emphasis on his involvement in the creative process rather than focusing solely on his celebrity status. The dramatic visual imagery reinforces the ambition suggested by the album title and reflects the style of music advertising common during the mid-1970s.