Iggy Pop + The Adverts (September 24, 1977) – “Iggy Pop + The Adverts” Advert - New Musical Express (NME)
This advertisement, placed by MAM Promotions in New Musical Express, promotes two forthcoming London appearances by Iggy Pop with support from The Adverts. The advert provides venue, date, time and ticket information for the Rainbow Theatre concerts scheduled for the end of September and start of October 1977.
Designed as a straightforward promotional piece, the advertisement focuses entirely on announcing the concerts and supplying practical booking information. The bold typography places particular emphasis on Iggy Pop's name while also clearly identifying The Adverts as the supporting act.
CONTEXT AND NOTES
Published during September 1977, the advertisement documents a pair of upcoming UK performances by Iggy Pop at a significant moment in his solo career. The appearance of The Adverts alongside Iggy Pop also reflects the strong presence of punk and new wave acts within the British live music scene during the period.
As a paid promotion rather than an editorial feature, the advert concentrates exclusively on concert details.
It serves as a contemporary record of the event's marketing and ticket information as presented to NME readers.
FEATURE HIGHLIGHTS
Event: Rainbow Theatre concerts featuring Iggy Pop and The Adverts
Era: 1977 punk and new wave era
Tone: Promotional
Photography: No photographs included; typography-only concert advertisement
WHAT THE CLIPPING SHOWS
• Advertisement for Iggy Pop and The Adverts at the Rainbow Theatre
• Concert dates of 30 September and 1 October 1977
• Ticket prices and box office booking information
Publication: New Musical Express (NME)
Date: September 24, 1977
Country: United Kingdom
The advertisement is headed "MAM Presents" and prominently features the names Iggy Pop and The Adverts in large display lettering.
The concerts are scheduled to take place at the Rainbow Theatre, one of London's major live music venues, on Friday 30 September and Saturday 1 October.
The advert specifies that both performances will begin at 8.00 pm and lists a range of ticket prices. Admission is available at £3.25, £2.75, £2.25 and £1.75, providing multiple seating options for concertgoers. Readers are informed that tickets can be obtained from the Rainbow Theatre box office or through usual ticket agents.
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