Sweet (October 27, 1973) – Cover - Look-in
The October 27, 1973 issue of Look-in places Sweet prominently on the front cover, promoting an exclusive interview with Brian of The Sweet alongside a colour pin-up of The Sweet in action. The cover combines a large portrait with a smaller performance photograph, making Sweet the principal musical attraction of the issue.
Publication: Look-in
Date: October 27, 1973
Issue: No. 44
Country: United Kingdom
Cover Price: 5p
THE COVER
The front cover is dominated by a large colour portrait against a vivid blue background.
A second, smaller photograph positioned over the main image shows a member of Sweet performing on stage in a white outfit with contrasting red trim.
The large Look-in masthead fills the upper section of the page in white and red, while the principal Sweet feature is advertised down the left-hand side in large white and yellow lettering.
The cover line reads:
“FREE EXTRA: EXCLUSIVE INTERVIEW WITH BRIAN OF THE SWEET!”
This is followed by:
“COLOUR PIN-UP OF THE SWEET IN ACTION!”
Together, the interview and pin-up give Sweet the strongest music-related presence on the cover.
THE SWEET INTERVIEW
The principal advertised feature is an exclusive interview with Brian of The Sweet.
The cover does not provide any extracts from the interview itself, so no additional comments or subjects discussed in the feature have been added to this Chronicle.
The wording “FREE EXTRA” gives the interview additional prominence and presents it as one of the issue's chief attractions.
THE SWEET COLOUR PIN-UP
The issue also promises a:
“COLOUR PIN-UP OF THE SWEET IN ACTION!”
The smaller photograph incorporated into the cover reinforces this feature by showing a live performance image.
Rather than presenting Sweet solely through a studio portrait, the issue therefore promises readers additional performance-based imagery inside.
OTHER COVER FEATURES
Across the very top of the magazine appears the competition announcement:
“10 TYPEWRITERS TO BE WON, p.12”
The lower-left portion advertises:
“FRANK WORTHINGTON FOOTBALL COLOUR FEATURE”
These additional features show Look-in combining contemporary music coverage with competitions, television-linked entertainment and football material.
CONTEXT AND NOTES
The cover identifies the publication as Junior TVTimes, with the issue dated w/e 27 October 1973.
Sweet receive particularly prominent treatment through both the exclusive interview and the promised colour pin-up.
For archive purposes, only information visible on the supplied cover has been included. No attempt has been made to reconstruct the contents of the Brian interview without the internal pages.
FEATURE HIGHLIGHTS
Event: Sweet featured prominently on the cover of Look-in
Publication Date: October 27, 1973
Issue: No. 44
Principal Feature: Exclusive interview with Brian of The Sweet
Additional Sweet Feature: Colour pin-up of The Sweet in action
Tone: Promotional and fan-focused
WHAT THE COVER SHOWS
• Sweet as the principal music attraction
• “Exclusive Interview With Brian Of The Sweet!”
• “Colour Pin-Up Of The Sweet In Action!”
• Large colour portrait dominating the cover
• Smaller performance photograph
• Competition offering 10 typewriters
• Frank Worthington football colour feature
• Issue No. 44, week ending October 27, 1973
• Cover price of 5p
All magazine scans, photographs, and original text excerpts referenced in this entry remain the property of their respective copyright holders. This Chronicle entry is a transformative, non-commercial archival summary created for historical documentation and educational reference. No ownership of the original material is claimed or implied.
Comments