The Move (August 1974) – “The Best of the Move” Album Advertisement – Creem

The August 1974 issue of Creem features a full-page advertisement for the specially priced two-record set The Best of the Move on A&M Records.

Publication: Creem

Date: August 1974

Country: United States

The advert promotes The Best of the Move as a specially priced 2-record set. The text notes that before the band splintered into the Electric Light Orchestra and Roy Wood’s Wizzard, The Move sent hit after hit to the top of the British and European charts.

Many of the songs featured had never been released in album form in the United States, and the set includes their 1968 debut album in its entirety. The illustration shows the five members of the band standing in front of a large truck marked “THE BEST OF THE MOVE.”

CONTEXT AND NOTES 

The advertisement positions the compilation as a way to put one of the most compelling rock & roll bands into perspective for American listeners.

FEATURE HIGHLIGHTS 

Event: Album advertisement

Era: 1974 (retrospective compilation) Tone: Promotional

Photography: Line illustration of the band with a truck

WHAT THE CLIPPING SHOWS

• Large headline “THE BEST OF THE MOVE”

• Illustration of the band standing in front of a truck

• Text describing the two-record set and the band’s history

• A&M Records logo and “A NEW ALBUM ON A&M RECORDS”

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