David Bowie (June 2, 1987) “Bowiessimo!” Never Let Me Down Advertisement

Striking one-page promotional advertisement for David Bowie’s album Never Let Me Down and the single “Day-in Day-out”, featuring the bold headline “BOWIESSIMO!”.

PUBLICATION: Date: June 2, 1987 Country: Netherlands / Europe Section / Pages: One-Page Advertisement Title: BOWIESSIMO! / NEVER LET ME DOWN

THE STORY

The dramatic black-and-white ad showcases a close-up portrait of David Bowie with his trademark 1980s hairstyle, intense gaze, and stylish pose. It promotes the new album along with the lead single “Day-in Day-out”, available on Compact Disc, LP, and Cassette. The design uses strong typography and the playful title “Bowiessimo!” to generate excitement.

CONTEXT AND NOTES 

Released during Bowie’s late-80s pop-rock phase, Never Let Me Down marked a return to more commercial territory after the experimental Tonight album. This European promotional campaign (visible Dutch text) highlights the era’s slick marketing style and Bowie’s enduring star power.

FEATURE HIGHLIGHTS 

Event: Promotional Magazine Advertisement

Era: Never Let Me Down Era (1987) Tone: Bold, stylish, commercial Photography: Dramatic studio portrait of David Bowie Key Quote: “BOWIESSIMO!”

WHAT THE CLIPPING SHOWS Full one-page magazine advertisement with large yellow headline, central Bowie portrait, album/single details, and EMI logo. Classic 1980s print ad layout with strong contrast.

RELATED MATERIAL

• David Bowie (June 8, 1972) “David Bowie Is Just Not Serious” – Rolling Stone (US)

• David Bowie (1987) Never Let Me Down Press Archive

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All magazine scans, photographs and original text excerpts remain the property of their respective copyright holders. This entry is a transformative, non-commercial archival summary created for historical documentation and educational reference.