David Bowie (June 6, 1974) “Diamond Dogs” Advertisement – Rolling Stone (US)

Full-page promotional advertisement for David Bowie’s album Diamond Dogs, featuring a provocative and surreal illustration of Bowie.

Date: June 6, 1974

Country: United States Section / Pages: Full-Page Advertisement Title: Diamond Dogs

THE STORY

The dramatic ad shows David Bowie in a striking, androgynous pose — shirtless with a dog-like lower body — surrounded by grotesque, stylized figures in a dark, dystopian setting. It promotes Diamond Dogs as “A new album by Bowie” with the RCA Records and Tapes logo.

CONTEXT AND NOTES

This ad appeared during Bowie’s groundbreaking Diamond Dogs era, marking his shift from Ziggy Stardust into a darker, more theatrical rock ‘n’ roll phase inspired by George Orwell’s 1984. The bold, controversial imagery perfectly captured the album’s themes of decay, rebellion, and futurism.

FEATURE HIGHLIGHTS 

Event: Full-Page Album Advertisement Era: Diamond Dogs Era (1974) Tone: Provocative, surreal, dystopian Photography: Iconic illustrated portrait (Guy Peellaert artwork)

Key Quote: “Diamond Dogs” A new album by Bowie.

WHAT THE CLIPPING SHOWS 

Full-page magazine advertisement with large central image of Bowie, descriptive text block on the left, and prominent album title. Visible fold creases typical of 1970s magazine spreads.

RELATED MATERIAL

• David Bowie (June 8, 1972) “David Bowie Is Just Not Serious” – Rolling Stone (US)

• David Bowie (June 2, 1987) “Bowiessimo!” Never Let Me Down Advertisement

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David Bowie, David Bowie Scrapbook, Diamond Dogs, Rolling Stone 1974, Glam Rock